The world’s third-largest toy manufacturer is going to be putting
“made with wind power” labels on all those boxes of LEGOs, and not just
because they bought their power from utilities with wind turbines.
Kirkbi A/S, the family holding company that owns LEGO, will be buying
actual wind turbines representing fully a third of an offshore wind
farm, reports Reuters.
“This also provides a solid long-term investment for us with a reasonable return.”
LEGO’s share of the 277-megawatt Borkum Riffgrund 1 wind farm, which
will be finished in 2015, should provide all the energy the company
needs through 2020. Considering that LEGO produces 19 billion bricks every year, that’s a surprisingly efficient use of wind power.
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